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Fashion Brands PDF
By:Mark Tungate
Published on 2008-09-03 by Kogan Page Publishers

Once a luxury that only the elite could afford, fashion is now accessible to all. High street brands such as Zara, Topshop and H&M have put fashion within the reach of anyone, whilst massive media attention has turned designers such as Tom Ford, Alexander McQueen and Stella McCartney into brands in their own right. This new edition of the international best-seller Fashion Brands explores the popularization of fashion and explains how marketers and branding experts have turned clothes and accessories into objects of desire. Full of first hand interviews with key players, it analyses every aspect of fashion from a marketing perspective. With its finger firmly on the fashion pulse, it also looks at the impact of blogging and the rise of celebrity-endorsed products and fashion ranges. Snappy and journalistic, Fashion Brands exposes how the use of advertising, store design and the media has altered our fashion 'sense' - and reveals how a mere piece of clothing can be transfomed into something with mystical allure.

This Book was ranked at 8 by Google Books for keyword Arts Photography Fashion best seller.

Book ID of Fashion Brands's Books is 4Dy8DdgoC9sC, Book which was written byMark Tungatehave ETAG "tibnDCjXcgQ"

Book which was published by Kogan Page Publishers since 2008-09-03 have ISBNs, ISBN 13 Code is 9780749455040 and ISBN 10 Code is 0749455047

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Book which have "256 Pages" is Printed at BOOK under CategoryBusiness and Economics

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Download Fashion Brands PDF Free

Download Fashion Brands Books Free

Download Fashion Brands Free

Download Fashion Brands PDF

Download Fashion Brands Books